Your partners to reduce the impact of food waste in supermarkets

Known as Zéro-Gâchis in France, we have been developing simple and accessible solutions to reduce food waste in hundreds of stores across Europe.

Pioneers in the retail industry food waste fight

Where are my short-dated food items? Do I have to discount them? 25 or 35%? Or just give them away to charities? Which quantity?
Smartway was created in 2012. It was the first company to help food retailers act against food waste in France. We created “zero waste” corners and the first Food Waste Management System to optimize the end of food products’ lifecycle and get the best value out of it, while making this process easier for employees.
Smartway's 60 workers are committed to that alongside more than 500 customers. This collaboration saved more than 60,000 tons of food in 5 countries.
Paul-Adrien Menez, CEO Smartway, innovateur européen MIT

Acknowledged as innovators

Paul-Adrien MENEZ, co-founder and CEO, is amongst the 35 European innovators under 35 years old figuring in the Technology Review of the Massachusetts Institute of Technology.

A simple but efficient process

In a few steps, our sales teams and then our customer service will help supermarket managers, field teams, and IT departments in the implementation of tailor-made solutions.
  • 1
    Store audit

    We give you an estimation of potential gains. Then, we pick together the best ways to reach them.

  • 2

    We set up everything you need and we teach your operators during short in-store training sessions.

  • 3
    Monitoring & Adjusting

    Our teams stay at your side: from a simple equipment replacement to in-depth statistical analysis, according to your choices

Let's go!

A multidisciplinary team

We are more than 60 operators, engineers, data scientists, developers, analysts... All of us are passionate and driven to make every day a step forward towards a healthier planet, and happier clients!
équipe zéro gâchis smartway dans les locaux de Saint Herblain, en France

0 M

gathered data, every year

0 T

of food recovered

0 M€

saved by supermarkets per year


countries, and counting...
Let's meet up!

Latest news

Smartway appoints Guillaume Vicot to the post of Chief Revenue Officer

Guillaume Vicot joins the team as the newly created position of Chief Revenue Officer. He is tasked with the rapid deployment of Smartway solutions to help the startup become a European technology leader.

Smartway raises €10M – details from our founders

We have officially completed a first-round, €10M fundraising. Paul-Adrien and Christophe, founders, explain why and what this money will be used for.

BFM Business: interview about the fundraising

Paul-Adrien was invited on French TV to talk about what the fundraising implies