Food waste is also about branding

Retail stores throw away only 1.5% of their food products. Yet, this industry is heavily criticized by public opinion.
Environmental and social awareness is rising. Waste management is becoming a major ideological stake for consumers, and even for employees.
Planète fédération contre le gaspillage alimentaire

Food waste management requires a total commitment from the operators, who are already dealing with time-consuming tasks in a challenging HR environment.

Giving meaning to a no-waste process

We built our apps with retailers, for retailers: we stand for a meaningful process, with a quick and easy onboarding.
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A company-level project

Purpose, motivation, and commitment from everybody


Reviews, support and clear results

Brand image

Attraction and retention of new customers

Competitive edge

Green boost of notoriety and credibility

Increasing productivity, saving energy

More about the FWMS

Highlighting your commitment to waste reduction

We can help you install and display a Smartway aisle, and assist with consumers tips and tricks and on-demand posters.
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0 %

of consumers are loyal to a food waste committed supermarket*

0 %

increase of in-store traffic acquisition*


Smartway consumers average basket*

*internal study ran by a major French supermarket chain

We are here to help you improve your food waste management.

Let us know what you need