Carrefour City Dinan • France
How Carrefour City Dinan Turned Food Waste Management into a Profit Source?
Store surface area : 398 Sq. M.
Solutions : Smartdetection • Smartdecision • Smartdiscount
Do you know Dinan in the Côtes d’Armor, famous for its medieval city and a stronghold of Breton tourism? Now, it’s also known as a hub in the fight against food waste! In the heart of the city center, Carrefour City Dinan has trusted Smartway’s solutions to reduce its food wastage. Improving corporate responsibility while making more profit? Certainly, a winning collaboration.
Reduce and valorize
the store’s wastage
Decrease
the time spent managing shrink
Commit
to consumers’ purchasing power
Promote
additional sales
The challenge for Carrefour City Dinan: Engage a fight against food waste
Dinan, a tourist town of 10,000 inhabitants, caters to the needs of both regulars and visitors. The store offers a varied assortment of 8,000 products, which sometimes reach their use-by date (UBD) unsold. Sylvain Orhant, the store manager, was keen to commit to a comprehensive approach to reduce food wastage and enhance his customers’ purchasing power. He needed an easy-to-use solution for his team, saving time and increasing margins, and providing a quick overview of expired products.
The key player to meet these challenges? Smartway, of course.
A store should not pay to reduce its waste; instead, it should try to maximize the value of its products nearing the end of their life.
Eco-responsible optimization: Smartway’s Food Waste Management System, a profitable asset for retailers
Isn’t eco-responsibility profitable? If you’re a retailer still in denial, it’s high time for Smartway to share the benefits of the Food Waste Management System, central to the anti-waste fight we propose. Carrefour City Dinan has tested… and approved it.
In proximity formats, everything must be optimized! Thus, managing food wastage is a real challenge in terms of time management for in-store staff, product reliability for customers, and profitability and social responsibility for the store’s management.
These are the multiple challenges that Smartway’s Food Waste Management System addresses. A model that meets both strategic issues and operational needs. As a player in the food distribution sector, you can’t separate the two.
The Food Waste Management System, serving self-service employees and customers
At Carrefour City Dinan, as in too many food retail chains, the date-check was manually done daily by self-service employees. With Smartway’s solution? This time has been halved. 50% time saved means more availability for employees to undertake other projects in the store.
It also offers them comfort in managing a previously unappreciated daily task. Finally, it’s a concrete action by management to stop throwing away products reaching their UBD: a commitment that employees are always proud and happy to participate in. In the retail environment, they are the first to observe a reduction in the buying power of customers.
It’s also about regaining reliability in the aisles. Human error happens. With Smartway, gone are the days of products returned by dissatisfied customers who find an expired product. Total trust in your aisles. Your peace of mind, restored.
An in-store employee shouldn’t spend more time trying to save a product than to throw it away.
“It’s a solution that customers were waiting for. It’s simple and effective. The team is very proud to work with Smartway, contributing to the store’s overall approach of reducing our footprint and promoting donations and anti-waste.”
Sylvain Orhant, Owner of Carrefour City Dinan
Smartway’s support, for a winning collaboration beyond deployment
A key success factor in the collaboration between Smartway and Carrefour City Dinan is also the establishment of a dedicated ‘Zero-Waste’ area. Customers find all discounted products in one place, especially located at the end of the customer journey: a great way to boost the store’s additional sales and thus, regain profitability on a previously deficit topic.
What Sylvain Orhant, manager of Carrefour City, also appreciated was the analytical capability of Smartway’s tools, to continuously improve the performance of the stores where they are installed. Thus, every Monday, the view of expired products allows him to adjust orders or apply necessary corrective actions. This analysis is also carried out by Smartway’s sales teams, present alongside each management team to discuss and improve.
At Smartway, we are driven to support each store beyond the field deployment of the solution, to maximize its impact on the economic health of the brand and enable it to engage in a more responsible and profitable approach.
This is the retail of tomorrow.
“To sum up the Smartway solution: simple, intuitive and cost-effective”
Sylvain Orhant, Owner of Carrefour City Dinan
The results:
Date control time
halved
20,000 products
saved each year
24 tons of CO²
saved
45,000€ in
additional sales