Smartway and SES-imagotag present Smartdetection Flash Evo

For Paris Retail Week, Smartway, which supports retailers in the fight against food waste, announced a partnership with SES-imagotag, a world leader in electronic smart labels and a specialist in IoT solutions for physical retailers.

Together, they have developed Smartdetection Flash Evo, a unique solution for detecting short dates in stores based on artificial intelligence and aimed at reducing food waste. No more checking products one by one and spending hours on the shelves to identify and remove soon-to-be-expired products; the flashing labels make them easy to find. In less than 4 minutes, more than 500 items can be date-controlled.

Creator of the Zero Waste shelves, Smartway developed the first Food Waste Management System (FWMS) to optimise food product flows at the end of shelf life. This unique artificial intelligence-based technology platform guides in-store teams in locating short-dated products in seconds, making the best possible decision to save each product, efficiently applying a secure discount and facilitating food donation. With Smartway, stores increase both short-date sales volume and donation volume, without sacrificing one for the other. The result is an 80% reduction in food waste and an average increase of 51% in the store’s net profit.

With a view to continuous innovation, Smartway has joined forces with SES-imagotag, a world leader in the digital transformation of physical retailers. Together, the two tech companies have developed a unique solution for detecting short dates in stores. Called Smartdetection Flash Evo, it uses Smartdetection software to list the products whose expiry date is approaching. These products are then located using SES-imagotag’s flashing smart labels. The teams working the shelves simply follow the flashing lights. The benefit is immediate; in France, most stores still carry out their short date control manually, but the Smartdetection Flash Evo solution, which is fully automated, saves a considerable amount of time while meeting the store’s freshness objectives.

This system has been deployed in a pilot phase in stores for several weeks, and its effectiveness is already being felt by the teams in managing short dates.

“A food store throws away as much as it earns. This waste can no longer be tolerated at a time when more and more consumers are in need and solutions exist to remedy this. The partnership with SES-imagotag and connecting the VUSION and FWMS platforms illustrate Smartway’s goal to constantly innovate for the benefit of stores and their employees. They, in turn, are ready to make a lasting commitment to an unprecedented approach combining a drastic reduction in food waste and a significant increase in store profitability.”

Guillaume Vicot, Chief Revenue Officer Smartway

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“Our mission is to put technology to use for physical retail and consumers. To this end, in 2020 we launched our roadmap for positive and integrated retailing. Through our Retail IoT VUSION platform we can connect a new ecosystem of innovative partners who are also working on key sustainability issues such as food safety, reducing food waste and reducing carbon emissions related to production, operations, logistics and packaging. This is the framework for our collaboration with Smartway.”

Loic Oumier, EVP Marketing & Communications SES-imagotag

Watch a video of this solution here

Or come and meet the Smartway teams at Paris Retail Week from 28 to 30 September 2021 at Paris Expo Porte de Versailles, Pavillon 7.2 – Stand Zebra P024.

Press contact:

Smartway : Presse & Cie – Laetitia Munoz – Tél. +33 (0)6 20 49 90 39 –

SES-imagotag : SHAN – Aliénor KuentzTel: +33 (0)1 42 86 82 45 /

About Smartway

A food store throws away as much as it earns! While more and more consumers are in need, this waste is no longer tolerated: stores can now remedy this, while also increasing their profitability.As a committed company since 2012, originator of ‘Zero Waste’ shelves, Smartway has created the first Food Waste Management System platform to optimise the end-of-life pathway for food products. Relying on unique artificial intelligence, Smartway solutions guide in-store teams to detect products approaching their expiry date and decides the best way to recycle them: labelling with a suitable discount or simplified donation to charitable organisations.

“Working daily to reduce waste together”.

About SES-imagotag and the VUSION platform (Retail IoT Cloud)

SES-imagotag is a leading global technology company in electronic labels and digital solutions for physical retail, with more than 300 major food and speciality retail groups in Europe, Asia and North America as its customers. SES-imagotag has developed the VUSION platform (Retail IoT Cloud) to help retailers transform their physical stores into highly automated, data-driven, digital assets connected in real time to brands and consumers. VUSION improves the agility, accuracy and precision of pricing, while ensuring its omnichannel synchronisation, product information and marketing campaigns.

The platform developed by SES-imagotag also enables optimising order preparation and in-store restocking. VUSION also helps personnel working the shelves by automating low value-added processes, so they can focus on customer service and merchandising. VUSION connects stores to the cloud, providing accurate, real-time information on product availability on the shelves, on product location and on compliance with merchandising plans, all while reducing inventory, stockouts and waste. Finally, VUSION provides consumers with better, more transparent and reliable product information and a seamless shopping experience through product search, in-store guidance and pay-at-tag functionality.

SES-imagotag is listed in compartment B of Euronext™ Paris
Mnemo code: SESL – ISIN code: FR0010282822 – Reuters: SESL.PA – Bloomberg: SESL

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